Bring your offer, audience and channels into one practical direction We help turn broad marketing ambitions into a focused plan with clear priorities and responsibilities
What we can help with
How the work comes together
Discover
Understand the business context and available evidence
Focus
Identify the audience, offer and priorities that matter most
Plan
Connect channels, messages and practical actions
Align
Agree responsibilities and how implementation will be reviewed
What we agree before we start
We agree the business questions, information available and depth of research The plan defines recommended channels, messaging, implementation priorities and how progress should be reviewed
Marketing Strategy · Plans & scope
Choose your next step
Agree priorities before committing to execution
Marketing Review
EGP 7,500
One-off engagement
- One discovery session and review of one brand in one target market
- Review of the offer, audience and up to three competitors
- A prioritised 90-day action plan and one presentation call
Marketing Roadmap
EGP 15,000
One-off engagement
- Two working sessions for one brand and one target market
- Audience, offer and up to five competitor reviews
- Channel roles, campaign themes, budget scenarios and measurement plan
- A 90-day roadmap and one presentation call
- Positioning and message recommendations, with owners and priorities
Custom Strategy
Let’s scope it
Scope agreed before starting
- Research, markets and strategic deliverables tailored to the brief
- Working sessions, roadmap and responsibilities defined in your proposal
Included scope & important details
Includes one consolidated revision round Uses available business information and desk research Primary field research, customer recruitment, implementation, content production and campaign management are separate scopes
Questions before we start
Yes We adapt the scope to the stage of the business and information available
Planning and implementation are separate unless both are included in the proposal
Yes A focused brief can address a specific channel or customer journey
Your offer, goals, current activity and any relevant customer or performance insights
No The plan supports informed decisions; outcomes depend on implementation and market conditions